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NORTH RIFT TOURISM CIRCUIT SETS TO ELEVATE THE REGION’S TOURISM PRODUCTS

The recently launched nine regional tourism circuits by the Kenya Tourism Board (KTB) under the Tembea Kenya initiative is set to redefine travel in Kenya by not only showcasing the best of Kenya but also provide an opportunity for inclusive growth in the tourism sector.

According to KTB CEO June Chepkemei, the circuits are designed to elevate Kenya’s tourism offering and highlighting undiscovered gems and welcoming travelers to explore the full diversity of our country’s breathtaking landscapes, culture, and wildlife.

Speaking on Thursday in preparation for the launch of North Rift Tourism Circuit, an event set for this evening at an Eldoret hotel, Chepkemei said the milestone marks a significant step in KTB’s mission to enhance both domestic and international travel adding that each circuit spanning all the 47 counties offers unique experiences.

“We are excited to introduce these circuits as part of our ongoing efforts to diversify Kenya’s tourism appeal, positioning Kenya as a must-visit destination and unlock Kenya’s tourism potential by creating unforgettable journeys to all travelers visiting Kenya”said KTB CEO

Uasin Gishu County Chief Officer for Trade, Industrialization and Tourism CPA Victorine Kapkiai lauded KTB for considering the North Rift Economic Bloc (NOREB) as one of the circuit saying that Governor Dr Jonathan Bii’s administration is working on the development of a county museum, a key tourism product on cultural and tourism perspective with an aim of promoting the county on matters tourism.

“We are fully capacitated in terms of Meetings, Incentives, Conferences, and Exhibitions(MICE) tourism through a successful first biannual devolution conference that we hosted as a county. We are also ready to hosting next year’s East Africa Countries (EAC)Jua Kali Nguvu Kazi MSME expo” said Kapkiai

Tourism Promotion Fund CEO Stephen Kinyanjui, KICC Director for Business Development Services Geoffrey Thande, County Directors Margaret Aiyabei (Tourism), Irene Malel(Trade Administration), tourism officers and various tourism stakeholders were present.