The County’s Directorate of Alcoholic Drinks Control Board (ADCB) has stepped up efforts to curb drug and substance abuse among young people through targeted sensitization programs in schools across Uasin Gishu County.

On Tuesday, the ADCB conducted a drug abuse awareness session at Soy Secondary School, aimed at educating students on the dangers associated with substance use.

Speaking during the session, Chief Program Officer Beatrice Tanui, accompanied by her colleague Barnabas Magut, noted that many students are being exposed to drugs at increasingly early ages, raising concern among stakeholders.

She emphasized the need for early intervention, urging learners to make informed choices and avoid behaviors that could jeopardize their future, challenging them to embrace positive societal norms and become ambassadors of change within their communities.

The officers sensitized over 700 students on the causes and effects of drug abuse, commonly abused substances, and practical ways to resist peer pressure, including the adoption of essential life skills.

Soy Secondary School Principal Joseph Mwaura welcomed the initiative, noting that such programs are crucial in nurturing disciplined and responsible learners.

“As a school, we require these services to help protect our children from the dangers of drug abuse, especially given our proximity to several shopping centres where such substances are easily accessible,” he said.

The principal reiterated the school’s commitment to instilling discipline and strong moral values among students, adding that the institution strives to raise God-fearing individuals.

He further cited an incident where a student, under the influence of drugs, resorted to theft, highlighting the urgent need for continuous awareness and intervention.

Mr. Mwaura expressed satisfaction with the program, noting that it not only benefits students but also supports teachers who may be struggling with substance abuse.