Uasin Gishu County on Tuesday launched the annual 16 Days of Activism Against Gender-Based Violence (GBV) at St. Luke’s Boys High School, Cheptiret, bringing together women, youth groups, civil society organizations, and county leaders in a renewed call to end GBV.

The event, led by the Department of Gender, took a unique approach by incorporating women’s football matches aimed at promoting unity, empowerment, and community participation in the campaign.

Chief Officer for Gender and Social Protection, Marion Birgen, reaffirmed the county’s commitment to combating GBV under the leadership of Governor Dr. Jonathan Bii.

“As a department guided by H.E. Dr. Bii, who advocates for goodwill and firmly opposes all forms of GBV, we urge everyone to live in harmony and help end SGBV, particularly on digital platforms,” she said.

Birgen added that using football to engage women symbolizes strength and unity, thanking participating teams and partners for supporting the initiative.

Director of Gender, Dr. Shadrack Morogo called for sustained efforts beyond the 16 days, urging communities across the county to remain vigilant and proactive in addressing GBV throughout the year.

Women leaders who have been at the forefront of combating GBV shared their testimonies, reaffirming their stand and encouraging women to remain united in the fight against abuse.

“We must refuse to entertain any form of GBV. Women must stay focused and continue championing their rights,” one said.

The launch received support from several organizations, including Uasin Gishu Civil Society Network, Edmond Rice, North Rift Theatre Ambassadors, Boychild Mentors, Eldoret Champions of Peace, Girl Transform, Star Lady of Hope, Sasha Green Earth Foundation, HKSI, Shujaz Rising, and KYO.

As the 16 Days of Activism progress, the county has reiterated its commitment to raising awareness, supporting survivors, and strengthening community action to eliminate GBV in all its forms.