The County Directorate of Investment and Industrialization, in collaboration with the Kenya Export Promotion and Branding Agency (KEPROBA) and the Kenya Trade Network Agency (KenTrade), have intensified efforts to prepare local manufacturers for regional and international markets.

On Monday, the multi-agency team conducted sensitization visits to key manufacturing and agro-processing enterprises across Uasin Gishu County, targeting firms with strong export potential.

The companies visited included Nia Cosmetics, Heartlands Coffee Mills, Sisibo Tea Factory and Oxyplus International. The delegation engaged management teams in discussions on production capacity, quality standards, market reach and expansion strategies.

KEPROBA officials provided guidance on branding, market intelligence, product positioning, and opportunities to participate in international trade fairs.

KenTrade officers, meanwhile, outlined export procedures, documentation requirements and digital trade facilitation systems aimed at easing cross-border transactions.

The discussions also addressed key challenges facing local manufacturers, including compliance with international standards, certification requirements, financing constraints, logistics and market entry barriers.

Officers highlighted available government incentives and institutional support mechanisms designed to enhance competitiveness and lower the cost of doing business.

Speaking during the visits, County Deputy Director for Investment Brenda Rono reaffirmed the county’s commitment to positioning itself as a strategic investment destination by driving value addition, industrial growth, job creation and deeper participation in global value chains.

“Our objective is to ensure that businesses in Uasin Gishu are export-ready and competitive.

By partnering with national agencies, we are equipping our manufacturers and agro-processors with the necessary knowledge, tools and networks to access regional and international markets,” she said.